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Research papers

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe
Company: InSites Consulting
September 26, 2013
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Citation

De Boeck, Van den Bergh, Tabogo, Merlo and Verhaeghe (2013a, September 26). The art of research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-art-of-research-8079


Videos

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Merlo, De Boeck, Van den Bergh and Taboga (2013a, June 15). The art of research. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-art-of-research


Research papers

DigiAsia

For youth marketers like Pepsi, social media is a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realize the growing importance of tapping into youth conversations in channels outside of qualitative...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Rakesh Kumar, Madhumita Chakraborty
Companies: PepsiCo, KANTAR TNS Malaysia
November 6, 2012
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Citation

Kumar and Chakraborty (2012a, November 06). DigiAsia. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/digiasia


Research papers

How fans become future shapers of an ice-cream brand

Stimulated by the rise of social media, 'conversational marketing' techniques have gained tremendous importance - a paradigm shift in the way we think about marketing and marketing communications. The empowered consumer now has the power to market a...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert
Companies: InSites Consulting, Unilever
November 18, 2010
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Citation

De Ruyck, Ludwig, van Kesteren and Schillewaert (2010a, November 18). How fans become future shapers of an ice-cream brand. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/how-fans-become-future-shapers-of-an-ice-cream-brand


Research papers

Synergizing natural and research communities

Research panels are under pressure: response rates are in decline. By using methods like 'social media netnography' researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked...

Catalogue: Online Research 2010: E-Universe
Authors: Carel Vereijken, Stephan Ludwig, Tom De Ruyck, Annelies Verhaeghe
Companies: InSites Consulting, Danone
October 19, 2010
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Citation

Vereijken, Ludwig, De Ruyck and Verhaeghe (2010a, October 19). Synergizing natural and research communities. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/synergizing-natural-and-research-communities


Research papers

Health 2.0

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Rudi Van Campenhout, René Hansen, Niels Schillewaert
Companies: InSites Consulting, UCB
March 3, 2010
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Citation

Van Campenhout, Hansen and Schillewaert (2010a, March 03). Health 2.0. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/health-2-0


Research papers

Getting answers without asking questions

The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe
Company: InSites Consulting
October 29, 2009
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Citation

Schillewaert, van den Berge and Verhaeghe (2009a, October 29). Getting answers without asking questions. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/getting-answers-without-asking-questions